13 Things Instagram Must Follow Likes Now

Allie Provost

Need shopping inspiration? In Lucky 13, fashion designers share the 13 items they love so much they’d double-tap “Add to Cart.” Come on, join them.

Nicolette Mason has worn many hats during her fashion career: brand strategist, creative consultant, designer. If you’ve followed Mason through it all, you’ll know that she advocated for the inclusion of height long before the fashion industry started catching up. And, this connection to her Instagram provides flawless outfit ideas in tandem with calls to action.

For Mason, style inspiration comes from the people around him, online and IRL. “I look so much to my communities for inspiration: my queer community, my plus size community, my creative community here in New York,” she said. BAZAAR.com. “I feel truly privileged to be surrounded by so many creative people who are each agents of change and tastes in their own right.” A recent favorite on his feeds is TikTok trend forecaster @oldloserinbrooklyn. “I absolutely loved following the creators of TikTok and reconnecting with my love for fashion history and criticism,” Mason said. “That’s where my love and career in fashion really started, but my professional life has taken a lot of turns since then!”

Her closet can go from edgy to ultra-feminine; Mason does not subscribe to a single aesthetic, but dresses according to his mood. One certainty is that each item is considered before purchase, with an emphasis on durable and classic pieces rather than fast fashion. “I’m borderline religious for making ‘wish lists’ and I come back to them frequently to see if they’re pieces I’m still passionate about,” she says. Right now, she’s embracing her bolder side: “My biggest feeling about personal style right now is wanting to dress up and create looks. I dress more for joy and for myself than anything else.”

It’s a mindset we can all emulate. Ahead, you’ll find the Lucky 13 items that speak most to Mason’s style revitalization, from a Christian Siriano evening dress to an everyday Brandon Blackwood bag.

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Young Rose Eau de Parfum

“I love perfumes and the strength of the bond with memory. Last fall, my partner and I went to Paris and brought our tiny pug with us. We were hanging out at Le Bon Marché in Saint Germain when I smelled for the first time this perfume which makes me think of an adult version of Annick Goutal Little sweetheart. It’s a very beautiful perfume, and I recently bought myself a small 50 ml bottle.”


Black Bias Slip Dress – Le Cabaret

“Baacal, founded and designed by Cynthia Vincent, has been one of my favorite plus size brands to emerge over the past few years. I love the focus on sustainable sourcing and luxury fits and fabrics, and their Cabaret strappy dresses are major workhorses in my wardrobe.They are perfect on their own, with heels, ankle boots or sneakers, belted, layered over a chic oversized sweater, there are endless ways to style them. wear them and style them!”


Aran raglan stand-up collar

“I’m a Taurus, so soft, comfy knits are a cornerstone of my wardrobe and honestly my life in general. Touch is really important to me when it comes to clothes, and that’s a sweater that you just want to feel your skin on. I love this soft lilac color – I gravitate towards neutrals, pinks and greens the most, but this pastel is a color that I really draw to! It’s oversized and has proud Looks great with great jeans or with a dress skirt.”


Studded boot

“If there’s one place in my wardrobe I always splurge on, it’s on boots. I have boots in my closet that I treasure and have worn for over a decade, and I know this pair will be one of them!I bought a pair of these, in dark melting brown, on a trip to Paris last fall, so they’re also a sentimental reminder of a really sweet trip with my partner. I love how a sturdy boot like this can really anchor a dress.


Syl Bag

“I love everything Brandon Blackwood creates – I think he’s definitely one of the accessories designers to watch right now, and his meteoric rise has been a joy to behold. His pieces have personality and I find them at a really affordable price for the quality, (plus his Kuei bag has just made an appearance on And just like that).


Amy two-tone midi dress

“Do you know those pieces that are engraved in your memory as soon as you see them? For me, Mara Hoffman’s Amy dress is one of them. -season. I love how sculptural and evocative it is.”


Amorina Heart Drop Earrings

“I like a heart pattern, I like jewelry, and I to like Laura Lombardi. Her curved hoop earrings have been one of my favorite accessories for year, and these earrings are adorable, without being too cute. His pieces have a really nice weight and feel really cool.”


Upper Normandy

“Tamara Malas is a New York-based freelance designer who makes some really fun and quirky pieces. I love her unique prints and bold pieces, but the Normandie Sheer Top holds a special place in my heart. It’s perfect for layering or on its to wear with jeans and available in a variety of colors.The long sleeves and high cut achieve something ambitious: to feel covered and like you are not naked while wearing something completely transparent.


Ribbed Funnel Neck Cutout Top

“Another indie designer that I adore, Zelie for She was created by Elann Zelie and is based in Los Angeles. As a native of Los Angeles, I love bringing a bit of West Coast sensibility to my new wardrobe. I love the cheeky cutouts moment, and this top is stunning.”


Cashmere track pants

“There are a lot of white spaces in the plus size fashion landscape, and I love that Lauren Chan threw herself in the ring creating Henning, a plus size luxury line that focuses on couture. the brand is best known for their I love their knits too. They are made on demand in New York and I love that they can be dressed up or down. I wear them at home but also with a heel whenever I want feeling chic, but also like I’m wearing something as comfy as pajamas!”


Lip balm

“I’m a beauty girl through and through, so I had to include my all-time favorite lip balm, Summer Fridays Lip Butter in Vanilla Beige. This version has a subtle shade that I love. The formula is ultra hydrating and not sticky at all. I would literally buy it in any shade or tint they make it in!”


Black and white bra dress

“After almost two years of a more laid-back life at home, I’m really craving some glamor and a return to dressing. I’ve been obsessed with this look from Christian Siriano’s pre-fall collection, and even if I don’t have the opportunity to wear it, it’s something that makes me want to create special occasions and celebrations just to have an excuse to wear it! It’s both a statement dress and a classic, and I love that Christian and his team custom make any size a customer wants.”


Hera Mini Rhinestone Shoulder Bag

“It goes with my desire for glamour! This Cult Gaia bag is the perfect going out bag; it’s so eye-catching and really sparkles when the light hits it. Remember the Kira Kira app? That’s how it is , but IRL.”

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