AMB Sports + Entertainment CMO to oversee team business operations, foster community outreach and engagement
Atlanta, Georgia (September 8, 2021) – The Atlanta Dream announced today that NFL executive Morgan Shaw Parker will join the team as president and chief operating officer. A remarkable milestone for the Dream and Women’s National Basketball Association (WNBA), Shaw Parker brings over 25 years of experience and values-driven leadership to all levels of the sports industry. Most recently, she was Vice President and Chief Marketing Officer at Arthur M. Blank Sports & Entertainment (AMBSE) where she led marketing and communications initiatives for the Atlanta Falcons and Mercedes-Benz Stadium. Prior to AMBSE, Shaw Parker spent over a decade with Nike, Inc., five years with the Kansas City Chiefs and several years with two leading sports marketing agencies.
“It is an incredible honor to join the WNBA and the Atlanta Dream, an organization whose new leadership celebrates its players and embraces their powerful roles both on the field and in the Atlanta community,” said Shaw Parker. . “I have proactively championed women’s sports throughout my career and there’s no better time than now for me to take an active leadership role in shining the spotlight on these amazing athletes. I am committed to working as hard as our athletes to create an authentic brand that empowers women, represents the city, and exemplifies how a model professional sports franchise should be run.
As President and COO of Dream, Shaw Parker will be responsible for overseeing day-to-day business operations and revenue growth, and will work closely with owners Larry Gottesdiener, Suzanne Abair and Renee Montgomery to implement implement their strategic vision. In this role, Shaw Parker will manage sponsorship, ticketing, retail, marketing, digital, in-game experience, human resources, community engagement, and research and analytics. She comes to the Dream in a pivotal year in which the organization welcomed a new group of owners including Gottesdiener, Abair and Montgomery, who became the first former player to become both owner and executive of the WNBA. . Recently, Dream was also named the 2020 ESPN Humanitarian Team of the Year for the outstanding player work around social justice efforts last year that influenced the Georgia Senate elections.
“Morgan Shaw Parker is an absolute force in the sports industry and she will be a real game changer for the Atlanta Dream,” said Larry Gottesdiener, president of Atlanta Dream. Morgan’s genuine and thoughtful professionalism instantly matched our culture, and her passion for women’s sport matched ours.
“I am delighted to welcome Morgan to the Atlanta Dream family. His enthusiasm for making an impact on the city of Atlanta is exactly the kind of leadership we need, ”said Renee Montgomery, owner and vice president of Atlanta Dream. “I look forward to working with Morgan to increase the visibility of our players in the community, continue to earn the respect of our city and ensure that the game we love is accessible to everyone who wants to be a part of the Experience. WNBA.
At AMBSE, Shaw Parker oversaw brand and sales marketing, communications, broadcast, digital and creative design for the Atlanta Falcons and Mercedes-Benz Stadium. She led the refresh of the team’s brand, including the Falcons uniforms, which resulted in the highest merchandise sales results in team history. She has also helped grow the team’s revenue by implementing external market data and analytics to drive sales, digital content, and marketing efforts. Prior to taking on the role of Chief Marketing Officer, Shaw Parker was Vice President of Brand Strategy and Vice President of Football Communications.
At Nike, Shaw Parker has developed long-term marketing communications strategies to support Nike’s brand and business goals, including the 2008 Olympic Games in Beijing, China, the 2010 Olympic Games in Vancouver, Canada and the 2016 Olympic Games in Rio de Janeiro, Brazil. In addition, she has managed several multi-million dollar fiscal operating budgets and defined strategic communications plans for professional sports leagues equipped by Nike (NFL, MLB, NBA, WNBA), in addition to NCAA college football. , training for men and women, sportswear and running. divisions.
Beyond his vast expertise, Shaw Parker comes into this role as a distinguished member of the sports industry dedicated to improving the industry as a whole and for women. Advertising week named Shaw Parker as one of his “Most Influential Women in Sport for 2019” and Sports business journal recognized her as a “game changer” in the sports industry. Shaw Parker sits on the board of directors of Atlanta-based Rising Media Stars, founded by LaChina Robinson, an organization that empowers the next generation of black women in sports media. She also served on the board of directors for WIN for KC, which is part of the Kansas City Athletic Commission.
Shaw Parker graduated from the University of Nebraska-Lincoln with her BS / BA in Business Administration, majoring in Marketing and English, and her Master of Science / Education, majoring in Sports Administration from the University of Kansas. She, her husband and two young boys currently reside in John’s Creek, Georgia.
The Atlanta Dream has announced its 14e season in the WNBA in May 2021 and play their home games at Gateway Center Arena @ College Park. The team qualified for the WNBA Playoffs in nine of their seasons. To learn more about the Dream and to inquire about match tickets and group tickets, please visit www.atlantadream.net, dial 877-977-7729 and follow the team at Instagram, Facebook and Twitter.