Balmain Unicorn Luxury Sneaker Release Date

Over the past 50 years, some of the world’s most influential luxury brands have launched casual footwear to complement their often uncomfortable formal offerings. As high fashion and sportswear continue to mingle, brands have ditched “safe” and classic designs for experimental designs that almost invite head-scratching and eyebrow-raising. Example ? : The Balmain Unicorn.

At a glance, the newly-launched silhouette looks like the type of 3D mockups that flood some designers’ Instagram feeds, given their exaggerated shape and detailing, and allegedly subpar functionality. Yet the series of sharp design lines, the unconventional layout of the lacing system and the fragmented sole take inspiration from both the cigarette speedboats and the archives of the French house. Eight different molds work in tandem to compose the Unicorn, while shock-absorbing underfoot padding offers a multi-section solution that propels the footwear industry forward. Balmain’s lion’s head motif appears on the upper, allowing the brand name to stamp the tongue and side profiles of the “midsole”. Together, each component of Olivier Rousteing’s Spring/Summer 2022 offering creates a unique look worthy of the “Unicorn” association.

Enjoy product shots of three upcoming launch colorways and find pairs available at, among other select retailers.

For more sneaker info, check out the Air Jordan 1 Reimagined “Chicago” set to launch in October.

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