Sportswear – Tailor Made Sotogrande Thu, 23 Sep 2021 04:25:05 +0000 en-US hourly 1 Sportswear – Tailor Made Sotogrande 32 32 Japanese Garment Companies Facing Xinjiang Cotton Dilemma Thu, 23 Sep 2021 02:01:52 +0000

Major Japanese clothing manufacturers and other companies face a dilemma over cotton from Xinjiang, which is considered one of the best cottons in the world.

In addition to its high global esteem, Xinjiang cotton is seen as a symbol of China’s repression of ethnic Uyghur, mostly Muslim, minorities in the Xinjiang Uyghur Autonomous Region. Cotton users are increasingly faced with a backlash from the international community.

In May, it was learned that the United States had blocked imports of shirts for Fast Retailing Co.’s Uniqlo casual clothing chain, alleging they were made from cotton from Xinjiang. US Customs and Border Protection took action against Uniqlo in January on suspicion of violating a US ban on imports of goods from the Chinese region, where forced labor is believed to be practiced.

Uniqlo has denied the US claims, saying the shirts are made from cotton produced outside of China and sewn at its factory there. The clothing chain also said it had not confirmed any use of forced labor in the cotton production process it uses.

Under the new US rules, however, it is not enough for importers to prove that the cotton they use was not made in Xinjiang. They are required to provide proof that there has been no trade with the Xinjiang Production and Construction Corps, an economic and paramilitary organization affiliated with the Chinese Communist Party in the region, at any stage of the marketing circuit after production.

“Now that supply chains are spread all over the world, it is almost impossible to prove the absolute absence of any deal with XPCC,” said an official at a Japanese trading house handling textiles.

In April, a French non-governmental organization supporting Uyghurs filed a lawsuit against Uniqlo’s unit in France, Inditex, the Spanish owner of the Zara clothing retail chain, and two other global clothing manufacturers, claiming that they were benefiting from forced labor in Xinjiang.

Tadashi Yanai, president and chairman of Fast Retailing, has been criticized after refusing to comment on the complaint, in order to remain “politically neutral”.

After French law enforcement authorities then opened an investigation into the four companies for alleged cover-up of crimes against humanity, Fast Retailing changed its stance, saying it would “fully cooperate with the investigation if it was asked of him “.

Ryohin Keikaku Co., the retailer and wholesaler of Muji-branded products, initially maintained a hands-off position on the Xinjiang cotton issue, noting that it had not confirmed “any serious violation of the law or otherwise. “.

In mid-April, the company admitted the use of cotton. However, President Satoru Matsuzaki said, “We will continue to use Xinjiang cotton confidently as we have not found any cases of serious violations. “

Mizuno Corp., a major sporting goods producer, announced in May its decision to stop using cotton from Xinjiang, while underwear maker Gunze Ltd. planned in June to end the use of cotton. Gunze will adopt an alternative cotton for certain types of socks, while claiming that he had “not discovered any violations such as forced labor” in the process of producing the Xinjiang cotton he uses.

Xinjiang cotton users face a Catch-22 dilemma. They are criticized by NGOs and US and European investors for their low human rights awareness if they continue to use cotton, but may be forced to leave the Chinese market if they stop using it.

In fact, a boycott campaign targeting a well-known international clothing manufacturer has spread to China. In April, sportswear maker Asics Corp. lost its sponsorship of a major marathon in China after a long silence on the cotton issue of Xinjiang.

Apparel and other businesses involved are under increasing pressure to make tough decisions and silence is not an option.

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Nike Be-Do-Win DR6694-400 release information Wed, 22 Sep 2021 17:02:16 +0000

To say that Nike is just a sportswear brand would be totally incorrect. Over the past few decades, the brand has easily escaped this stereotype, creating shoes that don’t fall into any specific category. But here they get a little closer to the lifestyle, creating a shoe – dubbed Be-Do-Win – that’s a whole lot different from anything they’ve released this year so far.

In appearance, the shoe is more like a moccasin, leaning oddly close to some of Clarks’ best icons. The suede construction only serves this resemblance, dressing the upper in almost its entirety. It’s only along the forefoot and tongue that performance materials come into play, with their ballistic mesh texture only made more apparent by the strong red color. Elsewhere, the sides and medals opt for a somewhat retro aesthetic, alternating touches of navy, bright blue, green and mustard yellow. Some of these tones make another appearance on the heel whose embroidery spells out the model’s name. Finally, the sole – which is unique to the Be-Do-Win – is intentionally deformed, its conspicuously recycled foam having no discernible shape.

Take a look for yourself via the official images below. Sizes are sure to show on and possibly selected retailers soon.

In other news, the Air Jordan 1 prototype is just around the corner.

Or buy

Make sure to follow @kicksfinder for live tweets during the release date.

Nike Be-Do-Win
Release date: 2021
Color: N / A

Men: N / A
Model Code: DR6694-400

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Grant Hill and Fila unveil two new basketball courts in Detroit Tue, 21 Sep 2021 20:23:00 +0000

Click to enlarge

  • Screenshot via Chandler Park Conservancy / YouTube
  • Former Detroit Piston Grant Hill and sportswear brand FILA unveil new basketball courts at Chandler Park in Detroit’s Eastside.

Former Detroit Piston and NBA Hall of Fame member Grant Hill has teamed up with sportswear brand Fila to help the kids of the Detroit Eastside achieve their best hoop dreams.

Fila and the Tamia & Grant Hill Foundation, in partnership with Detroit City Parks, the Recreation Division and the Chandler Park Conservancy, unveiled the new basketball courts which were built from the ground up and feature new surfaces and new panels.

The design on the basketball courts may seem familiar to many of us as it is painted in teal, yellow and red with 33 blazing on the court in homage to Hill’s time as the Detroit Piston.

To celebrate the opening of the courts, Chandler Park Conservancy Hosts 3-on-3 Youth Basketball Tournament Sunday September 26. All players participating in the tournament must show proof of a negative COVID-19 test 48 hours before the event.

The first court refurbished by Fila and Hill was Hillsdale Park in Durham, North Carolina, home of Duke University where Hill attended college.

Hill was drafted by the Detroit Pistons in 1994 after graduating from Duke University. It was around this time that Hill landed a five-year, multi-million dollar contract with sneaker company Fila. Hill continued to play for the NBA for almost 20 years before retiring in 2013 after 19 seasons. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2018.

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FLYERALARM Sports uses Kornit Avalanche Poly Pro to provide high quality, photorealistic sportswear on demand Tue, 21 Sep 2021 10:00:31 +0000

“Kornit offers versatility and durability, plus the ability to print the photorealistic colors we want, without compromise. “

Düsseldorf, Germany – Kornit Digital, a global market leader in digital textile printing technology, announced that German company FLYERALARM sports has implemented Kornit Avalanche Poly Pro to extend design and functionality capabilities for production to the application of its famous line of sportswear.

FLYERALARM is one of the largest e-commerce brands in Germany and one of the leading online printing providers in Europe. Its FLYERALARM sports subsidiary is expanding the company’s market share in textile printing, using technologies such as Kornit Digital’s sustainable direct-to-garment capabilities to pursue end-to-end digitization for a seamless user experience , agile production to meet new product demands and opportunities, and a zero waste sales model.

Choosing Kornit’s technology for commercial-grade on-demand production, FLYERALARM sports cited its versatility in delivering photorealistic prints and its compatibility with the brand’s e-commerce platform. Clubs and individual athletes can upload their images to the brand’s online team sports store and receive personalized jerseys, shirts and tracksuits, using white or colored polyester materials, with speed, efficiency and reliability. Small runs are executed with virtually no setup effort or expense, and each order pays off because production costs are constant.

“We were very impressed with the Kornit Poly Pro, which offers versatility and durability, and the ability to print the photorealistic colors we wanted, without compromise,” said Martin Fiedler, Marketing and Brand Manager at FLYERALARM sports. “Our customers have very personal ideas about the final appearance of their sportswear, and the Kornit press gives us the opportunity and the tools to deliver what they want.”

“Kornit has developed the only one-step production system available capable of delivering the graphic, versatile and rapid benefits of digital printing to the lucrative sportswear and track and field market,” said Chris Govier, Director general of KDEU. “What FLYERALARM sports is doing demonstrates the value of a digitized value chain, with customers bringing their own vision to a website, choosing the clothes that match their needs and receiving the exact equipment they want quickly, with very little friction in the process. The company capitalizes on a wide range of orders and specifications, eliminates inventory waste, and builds an on-demand production model that evolves.

To see the video testimonial, click on here.

To learn more about how Kornit Digital is daringly transforming the world of fashion and textiles, visit

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New stores open in upscale SouthPark shopping center in Charlotte NC Mon, 20 Sep 2021 19:28:06 +0000

Two retail stores, Scotch & Soda and Psycho Bunny, will open North Carolina's first stores this fall at SouthPark Mall.  The mall includes high-end stores such as Gucci, Louis Vuitton, and Burberry.

Two retail stores, Scotch & Soda and Psycho Bunny, will open North Carolina’s first stores this fall at SouthPark Mall. The mall includes high-end stores such as Gucci, Louis Vuitton, and Burberry.

Charlotte Five Photo File

SouthPark Mall adds two more stores to its growing list of new retail stores.

Scotch & Soda and Psycho Bunny will make their North Carolina debut this fall at the Charlotte Mall, owner Simon said in a press release Monday. Other recently opened clothing and accessories stores are Boss, Free People Movement, Golden Goose, Saint Laurent and Vince.

Scotch & Soda, based in Amsterdam, will open its first clothing store for men, women and children in North Carolina this month in a 1,625 square foot space next to Johnny Was.

Psychopathic bunny, a New York-based brand revisiting classic men’s clothing like polo shirts and t-shirts, will open in November. The 1,899 square foot space is adjacent to Aveda.

New store openings occur when a store closes.

SouthPark’s Disney Store was among nearly 60 Walt Disney Co. places across the country that closed on Wednesday of last week. The Disney Store Outlet at Concord Mills, also owned by Simon, has also closed.

Other new stores

Several other stores recently opened at SouthPark Mall, some making their debuts in Charlotte.

▪CHIEF, a sportswear and casual clothing retailer for men, opened its first store in Charlotte in April. The 1,551 square foot space is located between Peleton and Travis Mathew.

▪ Free People Movement, selling sportswear and supplements, opened in June. The 1,789 square foot space across from Kendra Scott is North Carolina’s premier location.

▪ Golden goose, a fashion brand offering clothing, accessories and footwear, opened its first store in North Carolina on July 28. The 2,033 square foot space is located next to Tory Burch in the Neiman Marcus Wing.

▪ Saint Laurent, a prominent Parisian fashion designer of women’s and men’s clothing, leather goods, shoes and jewelry, also opened in the Neiman Marcus wing. The brand’s first store in the Carolinas is 3,768 square feet near St. John.

▪Vincent, a Los Angeles-based luxury clothing brand for men and women, opened in May. The premier location in North Carolina is 1,630 square feet next to Michael Kors.

Two other stores that have opened in the past year include The Copper Closet, a boutique where everything is $ 45 or less, and Gucci, marking the first store in North Carolina.

There are 163 shops and restaurants at SouthPark, according to the company’s website.

Related stories from Charlotte Observer

Catherine Muccigrosso is the retail journalist for The Charlotte Observer. An award-winning journalist, she worked for several newspapers and McClatchy for over a decade.

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  • Global sportswear giant tops SportsPro’s second annual list of The 50 most marketable brands in the world powered by Hookit
  • Adidas, Emirates, Santander and Red Bull complete this year’s top five
  • Brands classified according to Hookit’s SportGraph ™ and computer vision technology

Sportswear giant Nike was ranked as the most marketable brand in international sport according to SportsPro’s second annual list of The 50 most marketable brands in the world powered by Hookit.

The Oregon, US-based company, which has more than 16,000 athletes and sports organizations promoting its brand globally, has been shown to have received the most value of any entity invested in sponsorship. athletic, ahead of Adidas, Emirates, Santander and Red Bull. .

With over 8.77 billion engagements on social media posts promoting its brand in a single year, the total value of sponsors received by Nike topped $ 616.5 million, or over $ 270 million. more dollars than its closest rival, Adidas. That total represented a 58% increase in brand engagements and a 34% increase in sponsorship value received by the Swoosh from last year.

Hookit’s proprietary methodology for assessing sponsorship value is based on its SportGraph ™ and computer vision technology, which tracks the social activity of every major professional athlete, team and league, totaling over 500,000 accounts. To arrive at the total value received by each brand, Hookit looks at two key metrics – potential value and promotion quality – which are multiplied together to determine a discounted adjusted advertising value (AAV).

For this year’s ranking, all social and digital posts from professional athletes, teams, leagues, events and venues between August 15, 2020 and August 15, 2021 were reviewed for brand promotion . Over 30,000 sports organizations and athletes posted during this period, promoting over 8,000 brands on platforms such as Facebook, Instagram, TikTok, Twitch, Twitter, VK, Weibo and YouTube.

Now in its 12th year, SportsPro’s 50MM platform enables sports marketers to make sponsorship decisions faster and smarter than ever by objectively assessing the true value of sports marketing through the application of analytics in-depth data, social media monitoring and consumer insights.

Following their successful expansion in 2020, this year again sees the publication of separate global lists of the top 50 athletes, brands and properties, including leagues, teams, governing bodies and major events across the globe.

The 2021 list of the world’s 50 most marketable brands powered by Hookit was released in full today via a dedicated 50MM content hub featuring interactive charts and graphs, individual business profiles, features, podcasts and more. 14 new brands shake up the top 50 this year, including a new top 10 entry. Additionally, the top ten rankings from 14 major industries have been included, providing an overview of over 150 brands across all sports.

“SportsPro’s 50 Most Marketable Lists are an institution in the sports world and at Hookit we are excited to bring our methodologies and trusted data to once again populate the list of 50 Most Marketable Brands in 2021. The brands on this list really get the most of their sponsorship investment, ”said Scott Tilton, Co-Founder and CEO of Hookit.

“Our focus on measuring social media sponsorship allows us to leverage the power and depth of data across all social media channels to remove any subjectivity from these rankings, based on over five billion data points. . Brands are getting smarter and more data-driven in their marketing and this list has become a trusted benchmark for brands to see how they stack up against their competition or peers, especially with the top ten by segment included in this year’s ranking.

“It’s not surprising to see Nike still at the top, but there is a significant upheaval in this year’s rankings compared to 2020 due to the return of sporting events, like the Euro and the Summer Olympics. . Looking ahead to 2022, data, machine learning and AI will continue to drive the sponsorship industry forward and seek major sponsors from the Winter Olympics, World Cup and others to see a massive increase in exposure and value. “

Michael Long, Editorial Director of SportsPro, added: “As in 2020, this year’s ranking clearly illustrates the effectiveness of social activation around sports sponsorship and the extent to which leagues, teams and athletes can generate significant value for all types of partner brands.

Notably, the list is also a testament to Nike’s continued cultural relevance and unprecedented marketing spirit, which has been woven not only into the fabric of professional sport, but also into the daily lives of global consumers and social causes. that they support. “

To view the full list of the world’s 50 most marketable brands powered by Hookit, visit SportsPro’s dedicated 50MM content hub at Join the conversation using the hashtag # SP50MM.

The list will also be explored in depth at a dedicated virtual event, titled “Inside the Most Marketable Brands of 2021,” on Thursday, October 7. Register for free access to the event on

The 50 World’s Most Marketable Brands Powered by Hookit – Top Ten:





Red bull


State farm

Monster energy



About SportsPro

SportsPro is the global leader in international media for the sports industry in print, digital and events. Launched in 2008, SportsPro is our highly respected flagship magazine combining in-depth reporting and analysis with various features and top-level interviews. Since 2014, SportsPro has also hosted annual conferences around the world, providing exceptional content, access and networking opportunities to senior executives of major content rights holders, broadcasters and distributors. For more information on SportsPro, or to contact a team member today, visit

About Hookit

Hookit is the leading AI-powered sponsorship technology platform for brands to assess and optimize their athlete and sports partnerships.

The best CMOs and sports marketers are realizing that social media is now essential to maximizing the value of sponsorship marketing spend. As a pioneer in the Spontech space and a strategic partner to the world’s largest brands, Hookit empowers marketers to impact bottom lines by measuring sponsorship spend and partnerships against a standardized set of KPIs. We combine real-time dashboards with insights and recommendations that can be leveraged across your organization to positively impact your referral strategy and results. To learn more, visit

For more information, contact:

Paul Guest, Commercial Director, SportsPro

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Richard “Ricky” Allen Rhinehart, Jr., 62, from Rome Sun, 19 Sep 2021 20:16:06 +0000

Richard “Ricky” Allen Rhinehart, Jr., 62, of Rome, GA, died Thursday, September 16, 2021 at a local hospital.

Richard was born in Rome, Georgia on May 4, 1959, the son of the late Richard Allen Rhinehart, Sr. and the late Margaret Williams Rhinehart. Ricky loved traveling with Jan to their cabin in Cloudland or Panama City Beach. He lit the room with his smile and his wit. He loved Alabama Football!

He is survived by his wife of 29 years, Jan Rohner Rhinehart; his sisters, Junna Chastain (Eddie) and Selena Shaefer (David); his niece, Jenna Shaefer; his nephew, Jason Shaefer; his stepmother, Glenda Rhinehart; his half-brothers, Joseph McCurdy and Phillip McCurdy; her half-sisters, Lori Mote (Ed) and Ruthiey Boggs (Jim); his beautiful nieces, Montana Boggs, Eme Sue Boggs and Halie Sisson (Brandon); her step-nephew, Dylan Mote; his uncle, Tom Rhinehart (Jackie); his best friend, Barry Simpson; and the Rohner family and spouses and their children.

A memorial service will be held on Monday, September 20, 2021 at 1:00 p.m. in the Chapel of Henderson & Sons Funeral Home, Oaknoll Chapel, with the Reverend Mac McCurry as celebrant. The family asks for a casual outfit or Alabama sportswear in honor of Ricky.

The family will receive friends on Monday, September 20, 2021 at Henderson & Sons Funeral Home, Oaknoll Chapel, from 11 a.m. until time of service.

Henderson & Sons Funeral Home, Oaknoll Chapel, will make the arrangements.

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Emma Raducanu has been pursued by an army of brands, including Aston Martin … and she was able to become a billionaire Sun, 19 Sep 2021 03:19:46 +0000

Most profitable sportswoman “super agent” in history, Max Eisenbud responds Mail on Sunday Calls the second ring, despite being the busiest week of his great marketing career in years.

The 49-year-old father, vice president of talent giant IMG, speaks out from Florida just days after one of his clients, Emara Ducanu, surprised the world by winning the 18-year-old US Open in qualifying . .., Without dropping the whole.

A teenager from Bromley, Kent, has been one of the sports world’s most popular properties and one of the UK’s brightest global prospects for generations.

Emma Raducanu could become a millionaire throughout her tennis career as the brand fights for her

The 18-year-old superstar attended the Met Gala in Chanel and Tiffany.

The 18-year-old superstar attended the Met Gala in Chanel and Tiffany.

Sponsorship and public relations experts estimate that she could earn between £ 100million and £ 1 billion over the course of her long and successful career. Fancy? This may not be the case.

The Mail on Sunday reports that its two current endorsement deals with sportswear giant Nike and racket supplier Wilson are so far worth just £ 100,000 a year, both on a one-year contract. I found out he was related.

Industry sources expect them to be updated at least 10 times in the near future or replaced by competing brands.

British sportswear company Castore, who deals with Andy Murray, Formula One McLaren, England cricket team and wolf football, Newcastle, Rangers and more, wants to talk to Raducanu. Eisenbud is in the seller’s market because Nike is in pole position and Adidas is spinning.

Among the dozens of global brands in fashion, automotive, soft drinks and beauty that we would like to talk about at Raducanu’s Eisenbud are Japanese clothing brands Uniqlo, Aston Martin, Chanel, Lacoste and several. . There are cryptocurrency companies and Tiffany jewelry companies. & Cie.

Raducanu's stunning US Open win propelled her to stardom overnight without dropping the set

Raducanu’s stunning US Open win propelled her to stardom overnight without dropping the set

UNIQLO, which sponsors the great Roger Federer in the tennis world, is one of the enthusiastic brands of La Ducanu.

UNIQLO, which sponsors the great Roger Federer in the tennis world, is one of the enthusiastic brands of La Ducanu.

Raducanu wore Tiffany when he won the US Open and Chanel at the glamorous Met Gala last week.

Rumor has it that a seven-figure deal to become Tiffany’s brand ambassador, according to insiders, depending on what she and her advisers want to do, next year’s approval worth more than £ 5million will be “months”. He indicates that it can be done “on the inside”.

That’s where Eisenbud comes in. He played a key role in helping former Grand Slam winners Maria Sharapova and Li Na reach tens of millions of pounds a year at their peak in trading.

MOS asks Eisenbud if he can afford to speak. He hesitates before responding politely: “No.

We say he knows how busy he must be, but he can at least put in context the extraordinary attention paid to Raducanu. “Thank you for your interest,” he said. “But I can not.”

At least, is it true that he’s working on dozens of proposals, each worth up to millions of pounds? He pauses. “I cannot comment,” he said. “But thanks for the call.”

Raducanu must continue winning Grand Slam titles in order to continue sponsoring

Raducanu must continue winning Grand Slam titles in order to continue sponsoring

And, in a nutshell, that’s why Eisenbud is so trusted to do the right thing by Raducanu. A source who knows how he and IMG treat their biggest names told MoS: They will do the opposite.

“Millions, billions of stories don’t help Emma or Nova. Max will do whatever he needs to do to talk about it.

“And finally, you don’t progress in this industry by talking about your business. You do this by continuing your business.

Sponsorship expert Conrad Wiacek, head of sports analysis at GlobalData, predicts: The period between the US Open and the Australian Open is the traditional time to sign a deal.

“Leisure, sports, health, fitness and lifestyle brands are all very interested. No one like her is in British tennis now, which is what caused Andy Murray’s best days. plug.

“She is very supportive of the fact that her heritage links her to three different profitable markets: North America, Europe and Asia. This removes his potential earnings from the charts. to augment.

Raducanu's international experience will be a real world star after his success

Raducanu’s international experience will be a real world star after his success

Raducanu was born in Toronto, Canada to a Romanian father and a Chinese mother, grew up in Kent, and made her breakthrough in New York City. Already, it is gathering a large number of supporters in China. On Friday, a Mandarin-language post on the Chinese social media platform Weibo was read 1 million times in 7 hours.

Sponsorship consultant Nigel Curry added: “If Emma can win the next Grand Slam event, she will be the highest-grossing British athlete of all time.”

Currently, the most profitable sportswoman in the world is Naomi Osaka, quadruple winner of the Grand Slam in Japan. Naomi Osaka has an additional $ 5 million in court prizes in addition to Nike, Mastercard, Yonex, Louis Vuitton, Levi’s, Nissan, Tag Heuer, Beats, Panasonic and more.

Raducanu had 400,000 Instagram followers before winning the US Open and is already quickly approaching Osaka’s 2.6 million tabs that transcend his sport in one tournament.

According to an MoS analysis of tennis silver prizes, if Raducanu has a long career at the top by his 30s, it makes sense to win between £ 140m and £ 150m in tournament prizes alone. Can be expected. Over the decades, prices have steadily increased by an average of 9% each year. Today, a single Grand Slam victory worth £ 2million is worth more than £ 7million by 2035.

Raducanu’s potential is immeasurable, but once you’ve taken the initiative from Max Eisenbud, you probably shouldn’t say much about it. That much.

Emma Raducanu has been pursued by an army of brands, including Aston Martin … and she was able to become a billionaire

Source link Emma Raducanu has been pursued by an army of brands, including Aston Martin … and she was able to become a billionaire

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Nike Zoom Tempo NEXT% Sunset Tint CI9924-600 Sat, 18 Sep 2021 22:01:11 +0000

While Nike has come a long way from its roots as an athletic-centric sportswear brand, the Swoosh continues to innovate on the running front. The Nike Air Zoom Tempo NEXT% is a testament to the brand’s commitment to advancing running shoes, as a lightweight silhouette equipped with ZoomX foam cushioning and asymmetric lacing. And from a style standpoint, there’s certainly no shortage of the model – the pair just added a pastel “Sunset Tint” colourway to their ever-growing list.

This feminine exclusive features a mesh base that is split between white and pink “Sunset Tint” for a soft layered effect. The pastel shade also bled on the laces to continue the soft look. Even the printed oversized profile Swooshes are in a washed gray to keep things on the subtle side. As usual, a white ZoomX foam sole completes the design for another impressive arrangement of the racing silhouette.

Enjoy the official images of the Air Zoom Tempo NEXT% below, available now on for $ 200.

For more on the Swoosh, check out the snow-inspired designs on an upcoming Nike Dunk Low.

Or buy

Make sure to follow @kicksfinder for live tweets during the release date.

Nike Air Zoom Tempo NEXT%
Release date: September 15, 2021 (Wednesday)
Color: sunset tint / white / igloo / fog gray

Women: $ 200
Style Code: CI9924-600

After the marketAvailable now

North AmericaSep 15, 2021 (Wednesday)

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Everything is £ 5 or less in the new sports shop in Salford for a very special reason Sat, 18 Sep 2021 08:27:48 +0000

Look around the latest addition to the Salford Mall and at first glance you could be in any other sportswear store.

Shelves full of T-shirts, hoodies, and tracksuits sit alongside swimsuits, gym bags, and gear like jump ropes.

But Sports Traider is anything but ordinary.

READ MORE: Calls to put up a plaque on the city center street made famous by the New Years Eve photo from ‘Creation of Manchester’

The store is already a hit with shoppers in Salford, who are greeted with posters promising every item on sale for £ 5 or less.

Sports Traider, a charity created 12 years ago, then uses this money to fund sports equipment and opportunities for disadvantaged or disabled young people.

The new Sports Traider store at Salford Shopping Center

It’s promising to make a big difference in the lives of the people of Salford through the power of sport.

Lance Haggith, Founder of Sports Traider, said: “What I discovered is that a lot of kids have aspirations, but what they lacked was either the opportunity or the equipment, which is very expensive.

“So I thought – I have four kids, they grow up really fast, I can get all their unwanted sports clothes back and give them to the kids who can’t afford it. It was a simple idea.”

In the beginning, the project helped children such as young caregivers, who could not afford to buy appropriate coats or shoes for sports.

Unwanted kits and equipment are said to be donated by families in schools, to be distributed to those in need.

A plethora of products are on sale for £ 5 or less
A plethora of products are on sale for £ 5 or less

In the years that followed, the association grew and expanded across the country, spurred on by recognition of the BBC’s Unsung Hero Sports Personality of the Year award – and supported by stars from the well-known sport.

Lance said: “The first thing was to give sports equipment – be it shoes, adapted wheelchairs, prosthetic legs – to young people so that they could access sport.

“Then it was an opportunity – so there are certain areas where people want to access the sport, but there is no club, so we created a club. From there we would do things like community projects.

“We also expanded into mental health which is very important due to Covid, and we are helping self-injuring young people to stop self-injuring by having them play sports – so it could be boxing, jumping , that sort of thing. “

One of the main goals of Sports Traider is to “level the playing field” by offering young people from different backgrounds, as well as children with disabilities, new opportunities in sport.

The young people who have been supported by Sports Traider have already achieved great things in sport.

Lance recalls a young man who played for a Premier League junior football team, while members of the association’s own cycling team have found success in professional outfits.

The charity’s philosophy is echoed in the pricing of items at Sports Traider stores, with everything at £ 5 or less.

“We want people not to think about [the price],” he said.

“A lot of times people come out with five or six items, so that’s fine. It looks like a sports store, it doesn’t look like a charity store.

Sports Traider's low prices are part of the charity's inclusive philosophy
Sports Traider’s low prices are part of the charity’s inclusive philosophy

“I don’t belittle charity shops, but they might have a really nice tracksuit in there, but you have to dig through the lampshades, the statues, the sweaters to find it. Here, it’s pretty obvious. where you are going.”

Sports Traider receives donations from big brands who provide older, unwanted inventory, to sell as new items – while also selling used items.

Bags and clothing from trendy names like Nike, which would normally sell for between £ 20 and £ 50, are available at a fraction of the price.

The charity also seeks to “level the playing field” by providing employment opportunities to people in the community who might otherwise have difficulty finding work.

Lance said: “That’s the great thing – we see ourselves as a social hub and we ask people to support us, to help us help your community.

Lance Haggith believes in the power of sport to support young people
Lance Haggith believes in the power of sport to support young people

“In addition to sporting opportunities, there is the element of recycling – by collecting unwanted sportswear equipment, whether new or used, and giving it new life.

“The other element is employment. Our stores offer many opportunities for young people, people with additional needs, ex-offenders, ex-military.

“Also mothers who have not worked for a few years and who lack self-confidence, some come to see us and regain confidence, then go elsewhere.”

Sports Traider is growing rapidly across the country, with another North West store in Runcorn already open and a city center outlet en route to Liverpool.

But Lance was bowled over by the successful start of the Salford store.

He is now eager to work on projects in the city to help young people play sport without barriers.

He said: “It was amazing. I was really excited about Salford, but I was greeted with warm and welcome arms.

“One of my kids played for Manchester Giants basketball locally so I thought I needed to get into that area and the response has been amazing.

“This is the best store so far.”

Get the latest news, sports and current affairs by subscribing to the free Manchester Evening News newsletters here.

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