[CES 2022] Samsung puts sustainable innovation at the forefront at CES

Samsung Electronics Vice President and CEO Han Jong-hee delivers a CES 2022 keynote address at the Venetian’s Palazzo Ballroom in Las Vegas on Tuesday. (Samsung electronics)

Samsung Electronics vice president and chief executive Han Jong-hee told the world’s largest technology fair CES 2022 that the company’s new sustainable technologies will be part of the consumer experience.

Green technologies would help Samsung’s product lifecycle minimize the impact on climate change and encourage its consumers to reduce their carbon footprint, Han said during the opening speech on Tuesday. The green technologies suggested by Samsung range from the use of recycled materials for the production and packaging of electronic products to services for monitoring the use of electricity in smart devices. Solar-powered remote controls are also part of its green strategy.

“Every year at CES, we show you how advanced technologies such as AI, IoT, robotics and 5G will open up new possibilities for millions of people around the world,” Han said in his speech, under the slogan “Together for tomorrow”.

“Of course, this CES is different. over the past two years, our technology expectations have changed. We found greater value in friendliness, being closer to friends, family and society. We not only want great products and connected experiences, but we also want a better, healthier planet.

Han, an engineer turned entrepreneur who started his career at Samsung Electronics in 1988, said Samsung’s leadership in technological innovation would be aligned with sustainable innovation to unleash new value in people’s lives and foster a sense of community.

By 2025, Samsung seeks to expand the use of recycled materials to all mobile devices and home appliances, in line with its inclusion of recycled materials in bespoke refrigerators, Galaxy wireless headphones and TVs with LED panels. quantum electroluminescent.

Also in three years, Samsung plans to run all of its TVs and phone chargers with near zero standby power. As for packaging, Samsung will incorporate recycled materials into styrofoam, box holders and plastic bags, as all of its TV boxes have already included recycled materials.

This is in addition to Samsung’s efforts to reduce nearly 700,000 tonnes of carbon emissions by manufacturing Carbon Trust certified memory chips. Plus, its upgraded SolarCell remote, a battery-less remote for TVs, will charge using light and signals from Wi-Fi routers and similar devices. Samsung hopes to eliminate 200 million batteries per year from discharges with the new remotes.

Han also revealed Samsung’s collaboration with outerwear maker Patagonia to enable Samsung’s washing machines to prevent microplastics from entering waterways during laundry cycles.

“Every day, you recycle, consume less energy and choose eco-responsible products. It inspires us to do more, ”he said.

“So now sustainability can be part of your product experience, enabling you to live a more sustainable life. This is called “everyday sustainability”.

Samsung Electronics Vice President and CEO Han Jong-hee delivers a CES 2022 keynote address at the Venetian's Palazzo Ballroom in Las Vegas on Tuesday.  (Samsung electronics)

Samsung Electronics Vice President and CEO Han Jong-hee delivers a CES 2022 keynote address at the Venetian’s Palazzo Ballroom in Las Vegas on Tuesday. (Samsung electronics)

Han was selected as the keynote speaker ahead of the show for CES 2022 in November, a month before being promoted in December to a co-CEO position at Samsung Electronics to lead a newly merged DX division that oversees mobile phones, televisions and other electronic devices. goods.

Previously, Han led the research and development of visual display business at Samsung Electronics, until he became division president in 2017. Han is currently CEO of Samsung Electronics and president of its display division. visual.

Nicknamed the “rhino” among Samsung staff during his three decades with the company, Han is credited with playing a pivotal role in placing Samsung in an unmatched position in the global TV industry for 15 consecutive years.

According to Samsung, Han has also been recognized as a prolific figure in the development of display products, including micro LED, QLED, Lifestyle TVs, Smart Signage, Cinema LED, and gaming monitors.

Han was a keynote speaker at CES 2022, along with president and CEO of mobility giant General Motors, Mary Barra, and president and CEO of healthcare firm Abbott, Robert Ford.

By Son Ji-hyoung (consnow@heraldcorp.com)

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