Erling Haaland ‘could sign a huge £50million starter deal’ as Manchester City shirt sponsors Puma ‘enter a bidding war’ against Adidas… with the Norwegian set to land one of the most lucrative shoe deals in history
- Erling Haaland reportedly at center of £50m bidding war over boot sponsorship
- Adidas and City shirt sponsors Puma are said to be vying to supply his shoes
- Manchester City newcomer’s £51m contract with Nike expired earlier this season
- Haaland will rake in £385,000-a-week at City before any money-making mentions
Erling Haaland could sign a £50million starter deal with either Puma or Adidas before he arrives at Manchester City, according to a report.
The Sun has claimed City shirt sponsors Puma are engaged in a starter battle against the Norwegian sensation with Adidas, who have a kit deal with Haaland suitors Real Madrid until 2028.
German companies are reportedly keen to hand Haaland a huge sum that would eclipse the salary he will receive from his £385,000-a-week contract at City.
Puma and Adidas face off to win turf war over Erling Haaland boots, report says
Puma have a huge deal with Man City, branding their logo on Pep Guardiola and their players’ kit
Puma signed a 10-year, £650m kit deal with City in 2019 which saw the likes of manager Pep Guardiola model their sportswear during promotional shoots.
Haaland’s deal with Nike expired earlier this season and the Puma boss Bjorn Gulden is an independent member of the supervisory board of the striker’s current club, Borussia Dortmund.
Speaking in January, Gulden told Ruhr Nachrichten: “I would like to have him under contract – it can happen.” Erling in Puma shoes at BVB – that would be my favorite combination.
Gulden, whose company supplies Dortmund’s kit, could see half of his wish come true if Puma lands Haaland’s starter deal.
Haaland will join City in July from Borussia Dortmund, who have a deal and close ties to Puma
The sportswear giants are said to be in a running race for the signing of 21-year-old prodigy Haaland
The Premier League newcomer posed in an Adidas hoodie on Instagram in March and wrote: “Just me.”
Haaland could eclipse Neymar, Lionel Messi and Cristiano Ronaldo’s exceptional boot deals in recent years.
Neymar is said to have signed a £23m deal with Puma, while Messi joined Adidas for £18m and Ronaldo is said to have become Nike’s highest-profile name in a £15m deal .
Haaland has scored 86 goals in 89 games for Dortmund, hitting the net in his last game as the German club won 2-1 at home to Hertha Berlin on Saturday.
City will officially sign Haaland in July after activating a £51m release fee clause in his contract with the Bundesliga giants.