Fear of God Athletics adidas Innersect Exhibition Information

Just before the end of 2020, Jerry Lorenzo announced that he was going to end his short-lived partnership with Nike and put his talents to good use. adidas family. The Fear of God founder intends to completely revamp Three Stripes basketball’s global creative and business strategies and launch collaborative products under a new “Fear of God Athletics” division. Lorenzo once teased a hoodie as he was spotted on the field at a Lakers game, but he’s officially showcased more pieces at the new INNERSECT exhibit in Shanghai.

The immersive space is designed with stunning surround screens that continuously broadcast sports-related images, such as an aerial view of a basketball court, boxing ring, soccer field and football pitch. a race track, while commentator elements are linked to Three Stripes signees such as Damian Lillard and Billie Jean King. howling in the background. Inside a display case on the back wall of one of the facilities is a trifecta of Fear of God Athletics x adidas apparel. A crew neck sweater, a mock neck and a hoodie hang gracefully inside its glass display case, all crafted in a pale yellow hue and finished with a bold blue “adidas Fear of God” spelled across the front .

The entire exhibit is designed to commemorate Fear of God’s modernism with the German sportswear brand‘s rich heritage, and it’s open to the public until January 23. Additionally, Lorenzo confirms that the full collection is expected to arrive later in 2022.

In other news, the adidas YEEZY BOOST 350 V2 “Blue Tint” is currently being restocked.