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After a deep dive into what women want, QVC is making waves in the swimwear category with swimsuits for everyone! The retailer surveyed over 2,200 women to better understand their swimwear wants and needs. Turns out, yes, women want quality swimwear that fits their body. We thought so. But the company went further.
About 75% of Gen X to Gen Z respondents said the inclusion of height was important, rating it as “very important” or “somewhat important.” And nearly 70% of respondents also said trusting the brand was important when buying swimwear. About 45% said they were more likely to buy online if they saw live video of products modeled on a variety of body types.
And QVC listened. The already size-inclusive company has now expanded its swimwear category to offer more high-quality swimwear for all body types, sizes 2 to 32! Additionally, the video presentations feature models in different sizes “to make the experience more enjoyable and reflect who the customer is,” said Rachel Ungaro, vice president and GMM of Fashion Merchandising. “We can show fashion styles from multiple angles to see how light dynamically interacts with the fabric, give a better impression of texture, fit and color, and demonstrate how the product moves across all types of body.”
Shop trusted names like Lands’ End and Jantzen, plus direct-to-consumer brands like Summersalt, and discover items inspired by real bodies at QVC. Also cool: styles from a new collaboration between Swimsuits For All and Kim Gravel offer sizes 2 to Plus 34 – all for the same price, regardless of size. How rare is it?
We’ve rounded up some of the best options for all body types (from QVC to Amazon and vendors in between) so you can find the one that – ahem – combinations You are the best. Prices start at just $24.
Denim & Co. Beach Ruffle Sleeve V-Neck One-Piece Swimsuit
How fun is this floral? From the laser-cut flutter sleeve and open V-neckline to the supportive structure and 4-way stretch, this Denim & Co. suit is made to play. The vibrant fabric is also chlorine resistant. There are also two other prints in a solid magenta (in an olive and a peacock). (Tip: Throw on shorts or palazzo pants for instant outfit.)
“I sure don’t have the perfect swimsuit body, but this costume is adorable,” one five-star fan wrote. “So stylish and can’t wait to wear it! Thank you for bringing such a wonderful style that makes me more comfortable in a swimsuit.”
Sizes 2 to Plus 32.
$69 at QVC
Tutorutor Plus Size High Waisted Swimsuit
The hourglass silhouette and sheer joy of this high-waisted two-piece caught our eye. It’s shapely, feminine and very playful. Get this tankini on sale for $24 with the coupon on the page (was $37).
“This swimsuit gives me life!!!!” raved a fan. “I always have such a hard time finding a suit that suits every part of my body: big bust, small waist, wide hips…It fits me extremely well!!!…I feel like I have to order all the colors It’s the perfect combination of sexy, classy, supportive, cute and functional Don’t leave this in your cart.
Sizes Large to 4X-Large
$24 with coupon
$37 at Amazon
High neck macramé swimsuit
A high neck top with soft cups and a flattering geometric pattern pairs with a plain ruffled skirt for ultimate comfort while moving and hitting the beach. Power Mesh front liner for tummy control keeps everything secure under the skirt.
A fan shares, “It looks super dry and even after getting wet! It gives me the modesty I want in public without having to constantly run for cover! The style is up to date and the macramé on the front is really cute !”
Sizes 8 to 26
$110 at Swimwear for all
Kim Gravel x Swimsuits For All Crochet Overlay Swim Dress
Look as pretty as you want in this one-piece bathing dress! The v-neckline, flirty side slit, and laser-cut crochet overlay radiate femininity, while your middle and back get extra coverage. Everything stays in place, too, thanks to wire-free molded cups, adjustable straps, and added tummy and waist control. Choose from three vibrant colors (blue, pink, and teal) and black onyx.
Buyers love it. “The cut is exactly as Kim described it,” exclaimed one fan. “It’s probably the best I’ve ever had. The built-in bra fits me really well and the whole thing is very slimming. I love the lace! Lastly, the color is gorgeous. I can’t wait to get it. wear on my cruise next week. Thank you Kim for the swimsuit of my dreams.”
Sizes 2 to Plus 34.
$70 at QVC
Two-piece swimsuit Souqfone
A transformative two-piece has developed to suit all of us: the fluid, seductive, and indulgent Souqfone tankini – a #1 bestseller on Amazon.
The draped top and tummy-controlling high-waisted bottom are a hit with nearly 18,000 five-star megafans, who describe their bodies in several ways: “plus size queen,“ a “new mom” and a “skinny girl” with “a small (flat) chest” who says “this costume is obviously very versatile and makes everyone look good.” Another wrote: “It’s sexy, comfortable and covers all the right places.”
Buy this fun tankini for just $30 at Amazon.
Sizes Small to 3X-Large
$30 on Amazon
Jantzen Printed or Plain Surplice One Piece Swimsuit
This body-loving one-piece from Jantzen offers control, support and UPF 50. It has tummy control, a molded built-in bra and thick straps that adjust to different torso lengths. It is available in seven colors and prints.
Wrote one happy shopper: “This is BY FAR the best swimsuit I’ve ever owned…I’ve owned many swimsuits over my 64 years, and I don’t think I’ve ever been more happy with one. So much so that I’m going to order another color…and donate all the other suits I’ve squeezed myself into all these years, none of which have ever fitted properly. We’re leaving cruising later this year, and this costume will be perfect.”
Sizes 4 to Plus 28.
$89 at QVC
Chlorine Resistant One-Piece Swimsuit
This scoop neck, zip front suit has a tummy-controlling front lining and flattering side stripes to accentuate an hourglass shape. And there’s no risk that a chlorinated pool will discolor this stunner.
An active swimmer shares, “This suit slims down amazingly on a ‘curvy’ body. I’ve been involved in a HIIT water aerobics class, and this suit keeps everything in the right place. The built-in bra supports my larger bust really well. I would definitely buy this costume again.”
Sizes 8 to 26
$92 at Swimwear for all
Marina Summersalt One Piece Swimsuit
A bold block of color does wonders for body and soul, and this one-piece from Summersalt is a perfect example. Note the pretty diagonal seams, built-in cups and adjustable straps. It’s a little more expensive than the others, but we think it’s worth it! (Luckily, you can always split it into five Easy Pay installments of $19 at no extra cost.) Plus, a quality piece from a brand like Summersalt will really last you! Oh, and wait until you see the gorgeous green colorway.
Sizes 2 to 22.
$95 at QVC
Lands’ End Regular High Waist UPF 50 Swim Legging with Skirt
Get extra sun protection and maximum coverage with this slim swim skirt/pant combo from Land’s End! The high waisted swim bottom offers UPF 50 protection and chlorine resistance, in addition to drying quickly. Grab them in a neutral blue or black and they’ll match any tankini top or rashguard. Or try the black and white floral with a solid color top.
A five-star shopper who always keeps her legs a secret wrote, “These cute skirted swim leggings open up countless activities that I can now take part in, once again! I’ve been waiting years for something cute to wear to the pool. Thank you QVC for bringing Lands End swimwear for someone like me! I will be buying more of this line from now on. Very well done. Freedom at last!”
Sizes XS to 3X.
$70 at QVC
The reviews quoted above reflect the most current versions at the time of publication.
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