FIT students design children’s collection for Netflix’s ‘Karma World’ – WWD

Inspired by the Netflix animated series “Karma’s World”, FIT students have designed a children’s collection of 50 fashion-forward pieces that licensing partners can incorporate into a range of consumer categories, with the first product set to launch more late this year.

Designs include jumpsuits, jackets, tracksuits, dresses, swimwear and shoes.

The project originated through 9 Story Media Group’s creator, producer and distributor of award-winning animated and live-action content for young audiences, and Karma’s World Entertainment, the entertainment media company of Chris “Ludacris Bridges, which has partnered with Fashion Institute. of the technology design and technology laboratory.

The Bushwick Puffer Jacket, designed by FIT students for “Karma’s World”.
courtesy.

The design team included current students and 2021 graduates of the FIT Fashion Design Program: Juliana Bui, Brianna Castillo, Jacob Desvarieux, Desiree DiCarlo, Hawwaa Ibrahim, Carly McBride, Jake Valliere and Jada Wilkerson.

FIT students design a children's collection for

Flatbush suit designed by FIT students for “Karma’s World”.
courtesy.

For this project, FIT Chair of Footwear and Accessories Design Sarah Mullins, FIT Assistant Professor of Fashion Design Lauren Zodel and FIT Assistant Instructor Gregg Woodcock teams up with FIT graduate Brandice Daniel, founder of Harlem’s Fashion Row, an organization that supports emerging talent and provides a platform. for color makers, as student advisors and series fashion consultant.

Launched on Netflix last fall, “Karma’s World” is based on a concept created by Bridges, the rapper, actor, producer, entrepreneur and philanthropist. It’s a coming-of-age story about Karma Grant, a 10-year-old aspiring musical artist and rapper with big talent and an even bigger heart. Each episode is steeped in hip-hop music, streetwear fashion and original choreography.

Karma Grant in “Karma’s World”.
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Karma’s World Entertainment has 35 licensees, including global partnerships with Mattel, Scholastic and Universal Music. The North American licenses cover categories such as apparel, accessories, crafts and activities, electronics, vacations and footwear, and products will begin launching this year at major retailers. Several of the FIT student designs have been incorporated into product categories slated to launch later this year.

Bay Ridge Men's Track Pants

Bay Ridge track pants designed by FIT students for “Karma’s World”.
courtesy.

“The first-of-its-kind partnership with FIT has completely elevated the Karma’s World brand offering,” said Kyra Halperin, co-VP, consumer products for 9 Story. “The students’ talent, passion and vision allowed them to imagine what else Karma could have in her wardrobe, resulting in a highly creative collection that captures Karma’s unique style. FIT’s mission to foster and celebrate youth, creativity and individuality aligns perfectly with what “Karma’s World” stands for and 9 Story is thrilled to partner with an organization with the same commitment to inclusiveness and representation.

Joyce Brown, President of FIT, added, “Experiential learning and innovative partnerships are pillars of the FIT mission – and nothing exemplifies this better than our partnership with 9 Story Media. Our students have been offered an extraordinary opportunity to apply their creative talent to a real-world project – a project with demanding needs and deadlines – in the context of our own innovative technology lab. Karma’s World itself was inspirational, radiating FIT’s own values ​​of inclusivity and community.

“Karma’s World” has been nominated for three NAACP awards and a second season has been confirmed with new episodes coming to Netflix on March 10.

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