“Kornit offers versatility and durability, plus the ability to print the photorealistic colors we want, without compromise. “
Düsseldorf, Germany – Kornit Digital, a global market leader in digital textile printing technology, announced that German company FLYERALARM sports has implemented Kornit Avalanche Poly Pro to extend design and functionality capabilities for production to the application of its famous line of sportswear.
FLYERALARM is one of the largest e-commerce brands in Germany and one of the leading online printing providers in Europe. Its FLYERALARM sports subsidiary is expanding the company’s market share in textile printing, using technologies such as Kornit Digital’s sustainable direct-to-garment capabilities to pursue end-to-end digitization for a seamless user experience , agile production to meet new product demands and opportunities, and a zero waste sales model.
Choosing Kornit’s technology for commercial-grade on-demand production, FLYERALARM sports cited its versatility in delivering photorealistic prints and its compatibility with the brand’s e-commerce platform. Clubs and individual athletes can upload their images to the brand’s online team sports store and receive personalized jerseys, shirts and tracksuits, using white or colored polyester materials, with speed, efficiency and reliability. Small runs are executed with virtually no setup effort or expense, and each order pays off because production costs are constant.
“We were very impressed with the Kornit Poly Pro, which offers versatility and durability, and the ability to print the photorealistic colors we wanted, without compromise,” said Martin Fiedler, Marketing and Brand Manager at FLYERALARM sports. “Our customers have very personal ideas about the final appearance of their sportswear, and the Kornit press gives us the opportunity and the tools to deliver what they want.”
“Kornit has developed the only one-step production system available capable of delivering the graphic, versatile and rapid benefits of digital printing to the lucrative sportswear and track and field market,” said Chris Govier, Director general of KDEU. “What FLYERALARM sports is doing demonstrates the value of a digitized value chain, with customers bringing their own vision to a website, choosing the clothes that match their needs and receiving the exact equipment they want quickly, with very little friction in the process. The company capitalizes on a wide range of orders and specifications, eliminates inventory waste, and builds an on-demand production model that evolves.
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To learn more about how Kornit Digital is daringly transforming the world of fashion and textiles, visit www.kornit.com.