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Shopping in Australia can be a difficult task for tall women.
Although 63% of Australian women are size 14 and over, only 20% of clothing made and sold in Australia is in these sizes.
Plus size clothing can be frustrated and out of fashion, with limited choices and few brands that women can access in local malls.
The Australian market has a lot of work to do when it comes to inclusive fashion and selling trendy pieces in-store rather than online.
With these frustrations in mind, two sisters located over 17,000km apart due to COVID, have launched an innovative and ethical clothing line in Australia specifically for the plus size market.
Sylvie Wilson, 32, from Sydney, has teamed up with her British sister Danielle, 31, to create Dani Marie, a slow and bouncy fashion line with 33 sophisticated pieces, which emphasize comfort and form, without compromising on quality and style.
It’s no secret that plus size clothing is readily available in the US and UK, but Australia is lagging behind.
The sisters acknowledge this struggle and also the tsunami of fast fashion, especially for the plus size market.
Sylvie and Danielle founded Dani Marie after identifying a significant gap in the market for a more modern, yet classic size brand.
Dani Marie creates beautiful clothing made ethically with sustainable practices while maintaining affordability.
Take a look at some of their pieces below, along with other trendy options.
The Kristina dress in a beautiful blush color with flecks, is an elegant and simple long sleeve midi wrap dress that is effortlessly elegant.
This is a super flattering dress for all body types, with a generous wrap that camouflages and compliments like only a wrap dress can.
The Cleo dress is a simple and elegant midi dress style that is at the heart of the Dani Marie brand.
You can dress the Cleo in white for a vacation, a fancy dinner date with heels, or dress her up for a casual outing with sneakers.
This versatile and flattering midi dress will quickly become your go-to, to wear again and again.
Embrace those beautiful curves and make a style statement in a wide range of styles and prints.
Check out this alluring midi dress and fall in love with this wearable and flattering style.
This dress can easily transform your wardrobe with additional accessories.
Elegant and sultry at the same time, this tie-front dress is the perfect number.
Whether you’re stepping out for a date or a drink on the rooftop, this mini dress features a chic neckline and tie front to charm everyone.
Wear it with nude strappy heels or thigh high boots and a leather jacket to complete your look.
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