Outside clothes firm Rohan has appointed the Sheffield-based built-in company Jaywing to develop branding and inventive technique.
Following a aggressive pitch with six different businesses, Rohan’s new senior advertising and marketing group tasked Jaywing with creating the 50-year-old heritage model and increasing its viewers and attain.
The company’s model and communications group of specialists will attempt to step by step shift Rohan’s model positioning, distilling segmentation and viewers evaluation right into a extra accessible messaging for its audiences. targets.
Giles Polito, Director of Advertising at Rohan, mentioned: “We had been blown away by the work and talents of Jaywing’s group of branding and advertising and marketing specialists, and we instantly fell in love with the artistic strategy. .
“The Jaywing group has impressed us to assume outdoors of the field and alter the path of our model. We wished the work to start out the following day. We will not wait to see the place this new partnership takes us and are assured that Jaywing’s selections based mostly on knowledge will take our model to the following degree. “
Maria Vardy, Managing Director of Jaywing, added, “With our artistic and branding experience and Rohan’s 50-year legacy, we have now an thrilling partnership forward of us. We’re excited to be working with Rohan to simplify their model and concurrently make it extra highly effective and accessible to numerous audiences. By way of our data-driven artistic and branding methods, our group will work with Rohan to drive development and develop its attain. “