One of the world’s most renowned rap artists, Kanye West, has filed 17 trademark applications for his Yeezus brand, indicating a possible move into the NFT space by the artist who has 75 Grammy nominations and has won the award 24 times.
However, the claims, dated May 27, come months after West criticized non-fungible tokens in a now-deleted Instagram post in February. The applications, accessible through the United States Patent and Trademark Office, mention “Non-Fungible Blockchain-Based Collectibles, Assets, Currencies, and Tokens” and “online retail store services featuring downloadable movies, videos, television, music, entertainment, digital art.”
It is not clear if there is an immediate intention to use the marks and how exactly they will be used. Filings are on a 1B basis, which means there is genuine intent to use the marks in the future, but applicants don’t have to specify when that will happen. This contrasts with 1A applications, which are filed when a mark is already in use.
What you should know
- Adidas Yeezy is a fashion collaboration between German sportswear company Adidas and Kanye West. The collaboration has become notable for its limited-edition premium colorways and general releases offered by the Yeezy Boost sneaker line.
- The collaboration also produced shirts, jackets, sweatpants, socks, slides, women’s shoes, lingerie, and slippers. The first shoe model (“Boost 750”) was released in February 2015.
- The patent was filed through West’s Mascotte Holdings. West filed several U.S. federal trademark registration filings for Yeezus late last month.
- Potential areas of use listed among the repositories include board games, action figures, Christmas tree ornaments, face masks, retail stores, computer products, plush toys, services subscription fees, nail polish, face makeup, video game software, amusement park rides, etc. After.
- As for the non-fungible tokens, they are mentioned on file alongside other declared goods and services, including (but certainly not limited to) the management of professional performers and athletes.
- The possible provision and operation of an “online marketplace for buyers of non-fungible blockchain-based collectibles, assets, currencies and tokens is specifically listed.”
While the filings aren’t necessarily indicative of actual plans, these latest developments are of questionable interest, in part due to Ye’s titular comments on the NFT space last year.