Nesco’s World of Sports exhibition aims to promote fitness and make India fitter

Since the Tokyo Olympics and Tokyo Paralympics took place in 2021, India has steadily grown to become a sports powerhouse to be reckoned with. It’s a long journey, but India is making big strides that reward themselves in the form of frequent medals and trophies – showing how the country is no longer laid back about its sporting community, but rather eager to play an intensive and inclusive role.

With the great boom in sports, the sports industry is teeming with business opportunities like no other. Scheduled for March 10-12, 2022 at the NESCO Bombay Exhibition Center, the World of Sports is a one-of-a-kind international sports, health and fitness exhibition with a grand exhibition, side conferences and plenty of activities to added value such as workshops, experience zones, buyer-seller meetings, and more, to provide multiple engagement opportunities for visitors and delegates to connect with their existing dealers and distributors, expand new business relationships and present their products and services to their target audience.

Tejinder Singh Nagi, Chief Commercial Officer of Nesco, said, “Our goal is to make ‘World of Sports’ the biggest sports platform in India. The event will attract national and international brands of sporting goods, sports equipment, infrastructure, sports nutrition and fitness products under one roof, the World of Sports will act as a hub for the who’s who of the sports industry,” he said.

“With a comprehensive and exclusive sports, health and fitness show, the sports world will also provide plenty of opportunities for exclusive buyer-seller connecting programs which will also be a great source of networking,” Tejinder explained. Singh Nagi.

After the pandemic, we are witnessing a dynamic resumption of sporting activities across the world paving the way for the recovery of sports business. The successful hosting of a marquee event like the Tokyo Olympics has instilled a lot of confidence in the industry which has introduced a new set of demands in the masses for sports and fitness.

Promoting sportsmanship across the nation, the likes of the Olympics helps generate the urge for personal fitness. After Tokyo, the sports apparel and equipment, sports nutrition, sporting goods and equipment, bicycles and other supporting industries saw an increase in demand for their products. The sports world is looking to meet this increased demand and give this industry an extra boost by providing the right opportunities to capitalize on – to ensure holistic growth.

Padma Shri Yogeshwar Dutt

According to Padma Shri, Olympic bronze medalist in wrestling, Yogeshwar Dutt, “Awareness and education on sports science and nutrition needs to increase in India. Athletes need to be explained about the importance of the same in simple terms The emphasis on sports science and nutrition should be sport specific, based on each sport’s demand, dietary habits and in tune with the dietician, physiotherapist and coaches,” Dutt emphasized, congratulating Nesco for taking the initiative to create a platform like World of Sports.

Bringing together so many important personalities from the sports industry under one roof for the event, the World of Sport will be educational and interactive and will feature knowledge sharing talks with national and international speakers, coaches and mentors, on topics such as “Sports Science and Medicines”, “Sports Infrastructures and Marketing”, etc. and several attractive workshops also organized by national and international universities.

PV Sindhu (Source: Getty)

In recent times, women have shone exceptionally in sport and the Olympics are further proof of this with personalities like PV Sindhu, Mirabai Chanu, Lovlina Borgohain going the extra mile apart from golfer Aditi Ashok, the team women’s hockey and many more. really pass. The sports world also plans to focus on women in sport and keep it as an important part of the event, where women’s excellence will be truly celebrated.

Also in the anticipated event itinerary will be shows on how to manage marketing and public relations campaigns and strategic partnerships with leading trade bodies in the industry. Moreover, through the Experience Zones present there, the World of Sport seeks to push India towards a healthier functionality.

Supported greatly by the government, the sports world will also have other states in the country, such as Assam, as part of the event to showcase the state’s advancement in sport and how they are meeting their potential. sportsman, as well as other states.

Recognizing India’s powerful potential to soon become a sports superpower, World of Sports seeks to nurture this talent and the industry that hones these champions of today and tomorrow and overall transform the India into a fit and prosperous nation that is truly athletic, in all elements.

To register as an exhibitor or visitor to the event, go to World of Sports.

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