New Look for the Winner of the WEDC Plush Clothing Mini Makeover Contest


Racine Plus Size Clothing Store Introduces New Style for Holiday Shopping

ROOT, WI. NOV. 8, 2021 – Racine’s downtown plush clothes showed off their new look today after a team of employees and designers from the Wisconsin Economic Development Corporation (WEDC) transformed the store into a tele-style makeover. reality of a day.

“As our small businesses get ready for the holiday shopping, WEDC is happy to help our mini-makeover contest winner, Plush Clothing, with a fresh new look,” said Missy Hughes, Secretary and CEO by WEDC. “The Mini-Makeover isn’t a complete makeover and focuses on things like lighting, color and signage. But we’ve also seen how these little changes can make a huge difference.”

WEDC staff in Wisconsin Main Street and a team from Milwaukee-based design firm Retailworks Inc. have been working with Plush Clothing for several months to plan improvements that will help customers enjoy their shopping experience and make the store. more visible.

“I’m excited to reveal our new look to the public just in time for the holiday shopping season,” said Plush owner Yolanda Coleman. “We are very grateful to the program, which allowed us to make improvements that would have a direct impact on the customer experience and contribute to the success of our business”

The Mini-Makeover is an outgrowth of WEDC’s popular Main Street Makeover competition, now in its sixth year. While the larger makeover project requires substantial expense and usually involves a large-scale remodel of the winning business inside and out, the Mini-Makeover highlights the transformation that can occur through thoughtful improvements within a limited budget. The total cost of the upgrades for Peluche’s interior transformation was less than $ 5,000 and all work was completed within 24 hours.

Real estate owner Mount Royal Properties and the Town of Racine are funding separate improvements to the exterior facade.

The plus size women‘s clothing boutique has been attracting women to its downtown Racine location since it opened in 2019. The boutique, whose name stands for Pretty, Lovely, Unique, Sexy, Happy, strives to create a comfortable shopping environment where all women can discover clothes that make them feel good.

“Yolanda is doing an outstanding job branding her clothing line, and this grant will take her business to the next level while adding vitality to our neighborhood,” said Kelly Kruse of the Downtown Racine Corporation.

The contest is designed to promote the Wisconsin Main Street program and the Connect Communities program, which are the two downtown revitalization initiatives overseen by WEDC. The programs provide support and training to communities and organizations dedicated to downtown revitalization efforts.

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