Tailor Made Sotogrande
Both Nike and Adidas ranked among the top 10 most valuable apparel brands, with the former taking the top spot – again.
Brand Finance’s annual review found that the value of the Swoosh brand jumped 9% to $33.2 billion but is still not at the level of two years ago. Last year, Nike’s brand value fell 13% from 2020 to $30.4 billion, but still managed to hold on to the top spot.
The majority of the other eight brands were made up primarily of designer names, including Louis Vuitton, Gucci, Chanel and Hermès. Overall brand value for sportswear brands in the top 50 increased by 10% to $74 billion, while luxury brands grew 21% to $125 billion.
- Adidas brand value increased 2% to $14.6 billion.
- Puma’s brand value jumped 13% to $4.5 billion.
- Lululemon brand value increased 28% to $4.2 billion.
“With convenience at the center of the marketing strategy, luxury and sports brands master online delivery achievement,” said Brand Finance Managing Director Richard Haigh.
Smaller, but still powerful
While the best-known activewear brands grew, smaller activewear brands were among the fastest growing brands on the list. Skechers‘ brand value skyrocketed 68% to $3.2 billion, and LiningThe brand value increased by the same amount to $2 billion.
Five sportswear brands – Nike, Skechers, Moncler, Li-Ning and Adidas – were among the top 10 “strongest brands”, ranked 5, 7, 8, 9 and 10 respectively.
