Outdoor Retailer Sierra to Open Store at DeVargas Center | Local News

Outdoor clothing and gear store chain Sierra has pledged to open a store in the DeVargas Center, possibly in the fall.

Sierra, part of TJX Companies, signed a lease in fall 2021 and demolition of the mall’s former Hastings Entertainment space began in January in preparation for opening, said project manager Katy Fitzgerald. senior for Fidelis Realty Partners, owner of the mall. center.

“It’s your REI quality, but with prices REI can’t compete,” Fitzgerald said. “You get a representative sample of brands [similar to REI] but at much more affordable costs. There are plenty of people who want to dip their toes into the outdoors but don’t want to do it for $500. Sierra is a great gateway to the outdoors.

Sierra is part of the same family of companies as HomeGoods, which opened at the DeVargas Center in March 2021, as well as TJ Maxx and Marshalls.

Previously, Sierra had a long history as a small western town as Sierra Trading Post, founded in 1986 as a catalog company. He entered the fold of the company with an abbreviated name in 2012.

As of 2014, the company had just four stores: in Sparks, Nevada; Cheyenne, Wyo.; Cody, Wyo.; and Meridian, Idaho. Since acquiring TJX, however, Sierra has expanded to 58 stores in 23 states. Santa Fe would be the company’s southernmost store. Neighboring Colorado has eight Sierra stores.

Fitzgerald said she has known Sierra from her days as a trading post, when she offered wide selections of popular and less common brands of outdoor clothing, footwear and accessories, as well as camping gear, hunting and fishing.

“They can bring us a huge product line,” Fitzgerald said.

Sierra fills the 16,320 square foot vacancy at DeVargas left by Hastings Entertainment when that chain closed in 2016. Hastings had occupied the space since 1996.

Fitzgerald said she was in discussions with TJX to bring Sierra to Santa Fe before HomeGoods announced in October 2018.

“I can’t think of a better domestic tenant for us,” Fitzgerald said.

All DeVargas anchor spaces are now occupied by Office Depot, Sprouts Farmers Market, CVS, Ross Dress for Less and HomeGoods. After two more rental listings in about a month, DeVargas will be nearly fully occupied, with just 300 square feet vacant, Fitzgerald said.

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