August 22, 2021
The outerwear company pulled its products from shops in the resort town of Wyoming after the resort’s co-owner organized a fundraiser for the “House Freedom Caucus.” NEW & UPDATE
On August 5, resort co-owner Jay Kemmerer hosted a fundraiser for the organization, which has a group of conservative members of Congress who have been closely allied with former President Trump.
At the event, US Representative Marjorie Taylor Greene, former Trump White House Chief of Staff Mark Meadows and US Representative Jim Jordan.
The organization was formed in 2015, and Jordan and Meadows led it.
The three have all backed the former president’s false allegations of electoral fraud and have questionable views on the environment.
Greene was suspended from Twitter after claiming coronavirus vaccines were failing.
She also previously compared being forced to wear a face mask to Nazi policies of labeling Jews with Star of David badges.
Patagonia has now said it will not sell its products at the resort.
The company defended environmentalism and liberal causes and said the event did not align with its values.
It operates retail stores in Teton Village, at the base of the ski area, as well as Hoback Sports and the Jackson Hole Resort Store in nearby Jackson.
Jackson Hole is known for its steep off-piste terrain and heavy snowfall, and is on the list of choices for many advanced skiers and snowboarders.
PlanetSKI last visited the 2017 season:
A virgin from Jackson Hole
See here for the full article on Wyofile that first reported the story.
Patagonia said it made this decision based on “our very strong commitment to use both our company and our brand to defend our strong priorities.”
“When there is a mismatch on it, we take action,” said Corley Kenna, communications and policy manager at Patagonia.
“We join with the local community who are using their voice to protest.
“We will continue to use our company to advocate for tougher policies to protect our planet, end hate speech and support voting rights and a strong democracy,” she added.
It is also claimed that the House Freedom Caucus has divergent views on social priorities such as voting rights and the defense of minorities and disadvantaged groups, according to statements and reported public positions.
The Jackson Hole Mountain Resort has said it is committed to the environment.
“JHMR Retail will continue to offer world class brands in our stores with the goal of providing the best service and product assortment to our customers,” Resort President Mary Kate Buckley said in a statement.
“We have been a leader in the ski industry taking initiatives to reduce our energy consumption, recycle consumables used by our employees and customers, and treat the spectacular natural habitat that surrounds us with vision and care.
“We are proud to be the largest hill station today that operates 100% with wind,” the statement said.
“We will remain focused on operating a world-class hill station and protecting the health and safety of our customers and employees.”
Patagonia has said it will reconsider its boycott if the owners of the resort demonstrate what it calls “a commitment to a healthy planet and healthy communities.”
There have been some initial reactions from PlanetSKI readers:
Jim’s story: Well done Patagonia
Paul Michael Hodgson: Guess we can remove Jackson Hole from the places to shred list!
Luc Patience: My thoughts exactly, brother!
George Reid: Yours, Patagonia! Now switch to the Columbia, North Face et al.
Lynn Moffat: Nice job Patagonia indeed.