Penneys is committed to fighting climate change by reducing fashion waste and emissions.
Today, Primark unveiled its new sustainability strategy that will improve the lives of the people who make Primark products.
They “seek” a living wage for workers in its supply chain and invest in programs that will provide greater opportunities for women.
The clothing giant has also pledged to use materials that are recycled or from more sustainable sources by 2030.
And the fashion retailer insisted the change wouldn’t lead to higher prices.
The store, which was previously known for its “fast fashion”, will make changes to its design process to ensure that its clothes can be recycled at the end of their life to reduce fashion waste.
She is also committed to improving the durability of her clothes so that they can be worn for longer.
Recycling bins will also be set up in stores for customers wanting to dispose of their clothes while sewing skills and better washing tips will be printed on the labels.
The retailer said it would work with its suppliers to cut carbon emissions in half along its chain.
It also plans to phase out single-use plastics in its own operations.
They also hope to expand its sustainable cotton program and train farmers to use more regenerative farming practices, building on sustainable practices such as using less water and chemicals.
Commenting on the launch of the global strategy, Primark CEO Paul Marchant said: “We believe that sustainability should not be priced at a price that only a minority can afford.
“Because of who we are, we believe we have the opportunity to make fashion choices that are more sustainable and affordable for everyone. “
“Our ambition is to provide customers with affordable prices that they know and love us for, but with products made in a way that is better for the planet and the people who make them.
“We know this is what our customers and colleagues want and expect from us.
“Our new commitments mark a significant acceleration in the pace and scale of change, forcing us to think differently about the way we do business.
“From the way our clothes are designed and made, to the way we sell them in stores.
“We don’t have all the answers and we know we can’t do it alone. We are committed to working in partnership with industry to drive real change at scale.
To receive all the latest news straight to your inbox, sign up for our free newsletter