Rue21 takes priority over Plus sizes – WWD

When requested if the plus sizes can be rolled out in much more Rue21 areas, Morisano mentioned, “Based mostly on the parameters, we’re assured within the enlargement. However we might have extra on the finish of this 12 months. Plus sizes have been a part of our technique for the previous two years. “

She mentioned plus sizes occupy between 500 and a couple of,500 sq. toes, or 1,000 sq. toes on common, inside Rue21 shops, which differ in dimension however common 5,100 sq. toes. Some Rue21 shops have separate entrances immediately into the plus dimension space. On the potential of launching separate giant shops, Morisano mentioned: “Not right now.”

Morisano mentioned some spring developments in plus sizes have already emerged, citing crop tops and open again tops, indicating that clients need to present some pores and skin with the onset of spring. The tie-dye scarf prime offered out final month.

“All of it relies on the sport of proportion. Crop tops and wide-legged or aptitude bottoms are sort of the uniform, ”Morisano mentioned.

She additionally cited crochet attire and maxi attire, sportswear and bucket hats as bestsellers to this point this season, and mentioned there was consistency within the providing, common sizes. in plus sizes. “We work quite a bit on the match to verify it matches plus sizes. We attempt to hold the developments constant throughout each ranges. “

She expects an “explosive” return to high school, with many college students returning to class this fall, for the primary time in a few 12 months and a half.

“We’ll drop some fabulous capsule collections over the summer time,” Morisano mentioned. “Positively, there are new developments rising for again to high school in denim, and we can have new gadgets in sportswear.

Though aboard Rue21 for less than 4 months, Kearney is credited with the fast rise of the shop’s product assortment structure. “For us, it is greater than attaining our objective of getting an inclusive buying expertise in each retailer,” mentioned Kearney. “It is about giving all the ladies the prospect to determine which story they need to inform and with the ability to purchase the identical stylish vogue collectively.”


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