Rue21 will improve its plus dimension assortment and develop its in-store availability

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Need plus dimension vogue information which you can be ok with? Junior clothes retailer rue21 has introduced it’s making a significant funding in its plus dimension choices! They’ve dedicated to changing 36 extra shops to incorporate plus dimension in-store vogue!

The junior clothes retailer gives plus dimension clothes, marketed to a youthful demographic, and gives sizes XS-4X.

My 15 yr previous self would have cherished to have this selection obtainable within the mall!

Store rue21 Plus in additional of their brick and mortar places

Now, the retailer’s plus dimension clothes will likely be obtainable in 444 of their shops, or over 65% of all bodily shops. This makes rue21 one of many few to supply to adolescents and younger adults between the ages of 15 and 25. (the everyday junior market) a way more inclusive buying expertise.

The excellent news would not finish there … the retailer additionally introduced that it’ll now improve its complete assortment extra in time for the beginning of the college yr!

That is nice information for junior patrons and everywhere in the world!

rue21 large size in store
A peek inside one of many not too long ago transformed Rue21 shops. Picture courtesy of Rue21.

We care about our prospects and imagine our model performs a key position of their lives on the subject of selling physique positivity and inclusivity – it is a part of rue21 DNA.

Catherine Morisano, Chief Merchandising Officer of rue21

This dedication to the plus dimension market seems to be an intentional long run dedication. Final December, they employed Candace Kearney, a retail government who beforehand labored with Torrid on merchandising and e-commerce.

Now, Candace leads rue21’s rising attire and attire enterprise, whereas serving to her e-commerce groups attain extra prospects in these classes.

“Whereas ‘spring’ developments underscore the will of post-Covid customers to get on the market and present their pores and skin – our prospects are thrilled that crop tops and open backs are the most effective sellers and obtainable in all sizes, with no shortcuts in. the adjustment course of,

Candace kearney

rue21 is growing more

To additional enhance the shopper expertise in bodily shops, like Athleta, in-store associates will now obtain coaching on the match course of and foster a optimistic buying expertise for patrons of all sizes.

When it comes to plus dimension illustration, rue21 is dedicated to partnering with fashions of all sizes in its advertising.

Sure, they present their appreciation to prospects of all sizes of their social media and advertising!

“For us, it is greater than reaching our aim of getting an inclusive buying expertise in each retailer, however giving all the ladies the flexibility to determine which story they need to inform – and having the ability to purchase the identical collectively. stylish vogue. “

Candace kearney

We love that there appears to be an actual dedication to giving the junior market extra what they need and admittedly what they deserve! Illustration in retailer and of their advertising, in addition to stylish clothes choices at an reasonably priced value!

Wish to discover their extra present choices? Store on-line at!

Because the editors of The Curvy Fashionista, we write about issues we love and assume you’ll love, too. The Curvy Fashionista usually has affiliate partnerships, so we might get a share of the income out of your buy.

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