Vintage fashion boutique founder Jodinand Aguillon posted style tips on TikTok for the “fan-inspired mood dress” he designed for his Instagram store called Glorious Dias. He handcrafted the colorful and user-friendly infinity malong with adjustable ties, and followers loved it. But one user, @lois_cee, warned, “And then Shein will steal and post a concept like this.”
Shein, the controversial fashion and lifestyle brand, is accused of bringing down independent designers who have no way of opposing a global company. It has been around since 2008 and, according to its website, “Shein is an international B2C (business-to-consumer) fast fashion e-commerce company.” From where and by whom, that does not say. But the mysterious Shein (formerly She Inside) isn’t just a passing fad; it’s super fast fashion and it’s booming.
An article on the The Business of Fashion website states that while Shein was unsuccessful in acquiring UK brand Topshop (UK’s Asos did), struggling online retailers such as Boohoo in the UK and Fashion Nova in the US “strengthen its position as Chinese leader. leading ultra-fast fashion exporter with global ambitions. Shein now also offers household items (cutlery, quilts), cosmetics and skin care, even pet supplies. “Pasabuy” market
Search #SheinHaul on TikTok (or any other social network, really) to find dynamic Gen Y and Gen Z influencers from around the world with their prized fashion finds. Shein.com Says Brand With Millions Of Followers “Primarily Targeted At Europe, America, Australia And Middle East” And Is Available In “220 Countries And Regions” – A Profitable Victory For A Brand opaque without press information or physical store. In Manila, Shein has a negligible official store on Shopee with a few items. Transactions take place in buy and sell Facebook groups such as Shein Retail and Wholesale Philippines, Shein Direct Importer and Shein Pasabuy with hundreds of thousands of members, far more than the official Shein Philippines account with just 22,000 subscribers. Shein coins are then sold online through resellers, primarily at popular “direct selling” events.
Shein might be dodgy, but it sells because it’s trendy and cheap, and for this writer, there’s the third factor: size inclusiveness. Its plus size category, Shein Curve, extends all the way up to 5XL, which offers options for taller women like me who have been snubbed by better brands. I gave in and bought some Shein items – a black crop top, lilac sets, a pom pom poncho – fun clothes that even my plus size Shopee suki doesn’t sell. I know Shein’s reputation for her ill-fitting, flimsy clothes that only look good in photos, but they were affordable and were available in 2XL. Shein’s website was damning. It was like an endless tiangge where everything was on sale, but with real style. The cheapest item was a P99 ribbed knit halter top camisole available in candy colors. I stepped into the black hole of ‘1000+ Everyday Styles’ and found a cute utility trench coat in ‘premium cotton’ from the more sophisticated MOTF line, which is Shein’s attempt to offer chic basics in “durable fabrics”.
Its website has a Social Responsibility tab, where it says the company only produces 50-100 pieces of a new product and only goes into full-scale production when a style is in high demand. On its main page, however, it states that daily new arrivals are “over 1,000 styles.” So do the math.
Ethical concernsShein has been criticized not only for selling gold swastika pendants and passing off Muslim prayer rugs as rugs, but also for the looming long-term environmental damage of its mass products, which have quarantined women who had nowhere to go were buying during the pandemic.
As an article in The Atlantic puts it: “In times of crisis, consumers don’t stop shopping, they just limit their purchases to affordable pleasures.
Shein’s famous collaborators have also been criticized. Reality TV star Khloé Kardashian is leading the jury for the ongoing Shein X 100K design competition which, she said in an IG article, “gives talented fashion designers the chance to design a collection for Shein that will be seen by fashionistas around the world! “
The program follows 30 designers and the winner will receive $ 100,000. The other judges are fashion designer Christian Siriano, stylist Law Roach, former J.Crew creative director Jenna Lyons and style director of InStyle magazine Laurel Pantin.
According to Daily Mail Online, “Siriano announced that his team was removing negative comments, Roach asked his fans to give the show a chance… Lyons said she was also considering removing negative comments out of respect for the young designers she met.
Kardashian, well, didn’t respond, even with so many comments literally saying “no, girl.” User @theoliviaphillips said, “They steal designs, Khloé. Please don’t promote them. User @emilyebracey said:” Shein is one of the most anti fast fashion brands ethics, “while @hayxbail said” fast fashion is bad for the environment, not cute “.
On Twitter, Elexiay, “a group of women artisans who make stunning handmade pieces,” accused Shein of stealing the design of her pastel crochet Amelia sweater. And that’s just one of the brands claiming Shein ripped them off, so it’s a bit of a concern that Shein wants young designers on her team. But for a struggling brand, the weight of the win and the cash prize could go a long way.
Fashion watchdog Diet Prada posted on IG: “Sometimes you wonder if there’s like a comic book supervillain running some of these companies. @sheinofficial. . . [is] making direct copies of @maisoncleo’s handmade blouses for less than the price of a packed lunch.
But Shein doesn’t seem to care. I mean, he sells a hoodie with “Original” stamped on it, similar to the iconic red box logo of Supreme streetwear.
My Shein Curve orders arrived in individually wrapped zip pouches, and the size was fine but as expected the quality was poor. It’s almost disposable, and I have better clothes from the makers of Taytay.
Shein is that ubiquitous junk food that interested me: I know it’s bad for me, but I got it anyway because it would be satisfying. The right thing to do would be
be to support small businesses
like Glorious Dias (gloriousdias.com) which produces unique pieces from reworked vintage pieces, and checks if the Infinity Mood Dress can suit me. Aguillon said locally woven textiles will be used for future batches, which, fingers crossed, ensures that there are no duplicates in at least 200 countries. INQ