TataNeu in figures: 120 mn of customers, 2,500 offline shops, 80 mn of downloads

The youngest member of the Tata Group, the highly anticipated Tata Neu, has finally been released for people across the country. The “super app” offers a number of services ranging from financial services to technology, travel and even groceries. The app takes off with a customer base of 120 million, with 2,500 offline stores.

According to the Tata Group, the app will be a one-stop destination for all consumer needs. The super app also offers a bunch of financial offerings such as Unified Payments Interface (UPI), bill payments, loans, and insurance. Tata Neu will also provide other services like fashion, gadgets, groceries, travel and health.

The app also seeks to cash in on the Indian Premier League by offering users free game streaming. It also included instant loans, “book now, pay later” options and card fraud protection plans. Apart from these, Tata Neu also provides wealth products like digital gold.

Tata Sons Chairman N Chandrasekaran said the platform’s goal is to make life simpler and easier for Indian consumers. “The power of choice, a seamless experience and loyalty will be at the center of Tata Neu, delivering a powerful Tata experience to Indian consumers.”

Tata Neu, designed to take on giants like Amazon, Flipkart and Reliance’s Jio platform, offers a multi-category loyalty program that will work across all categories available on the platform. NeuPass, the rewards program, focuses on the number of NeuCoin a user can collect. Members earn 5% NeuCoins or more whenever they shop, dine or travel through Tata Neu.

One NeuCoin equals ₹1, and consumers have unlimited freedom to earn NeuCoins in any category and spend those NeuCoins in any category. NeuPass members will also have access to benefits such as free deliveries, exclusive offers, an integrated line of credit, early access to product launches, and brand-specific privileges.

Pratik Pal, CEO of Tata Digital, said, “Tata Neu’s journey began with a cumulative consumer base of 120 million users, 2,500 offline stores, as well as an 80 million app footprint on our digital assets. We have over a dozen category-leading consumer brands. We believe that with Tata Neu, we will create a highly differentiated consumer platform. »

So far, Tata Neu is home to brands like Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play and Westside. Vistara, Air India, Titan, Tanishq and Tata Motors are also expected to be included in the app.

On launch day, the platform was buzzing with offers and offers. For example, healthcare products were up to 80% off, hotel stays up to 50%, and electronics up to 60%. BigBasket was hosting the biggest sale of the season with up to 50% off. Moreover, on top of all these discounts, every user would also get assured NeuCoins.

“The Indian digital ecosystem is poised for massive growth over the next decade, with radically new consumption patterns and behaviors in every category. We will witness unprecedented levels of digital transformation that will be heavily influenced We are deeply committed to participating in and shaping this transition, creating new business models and bringing unique solutions to the market,” said Mukesh Bansal, President of Tata Digital.

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