Topps sold to fanatics

Online sports retailer Fanatics is set to acquire the legendary Topps trading card company. News of the deal broke Monday evening via CNBC and an official announcement is expected on Tuesday January 4th. Specific terms of the deal were not yet available, according to the report, but sources estimated the deal is valued at around $ 500 million and will only include the Topps name and the sports and entertainment division. . The company’s line of candy and gift cards would not be included in the acquisition.

Fanatics’ decision to acquire Topps comes as no surprise to those watching the sports memorabilia and licensing industry. Last year, Fanatics acquired the license rights from the MLB, NBA, National Basketball Players Association (NBPA), National Football League Players Association (NFLPA), and Major League Baseball Players Association (MLBPA) ), leading some observers to believe that a Topps acquisition was likely. Fanatics is already in place to replace Topps as the MLB Trading Cards licensee in 2025, when the Topps deal expires.

Topps was founded in 1938. The company produced its first baseball cards in 1951 and although the company did not invent the concept of baseball cards, they have long been the standard and are currently the sole manufacturer of baseball cards. baseball with a contract with Major League Baseball. The company also produces cards for football, baseball, basketball, ice hockey, soccer, and other sports, as well as non-sport themed trading cards.

Fanatics was founded in 1995 and is an online retailer of sportswear, sports equipment and licensed merchandise. The company operates the e-commerce sites of a number of major professional sports leagues as well as major media brands in addition to many properties of college and professional teams.

According to CNBC, Topps was valued at $ 1.3 billion last year in a PSPC merger with Mudrick Capital Acquisition Corp. II, but that deal fell apart when Topps lost his rights to MLB.

What do you think of Fanatics buying Topps? Do you collect baseball or other sports cards? Let us know your thoughts on this in the comments section.

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