KAWS has partnered with The North Face to produce a new line of designer outerwear.
The American street artist, whose real name is Brian Donnelly, is no stranger to this kind of brand partnership. He has worked with Nike, Reese’s Puffs and even Fortnite, for which he created a virtual cosmetic that you can buy in the item store.
The North Face collection (often abbreviated as TNF) is just the latest in a long line of collaborations for the occasional painter, sculptor, graffiti artist and toy designer.
If you don’t know much about KAWS and wonder why it is so important, their work is not only critically acclaimed, but also hugely appreciated. His most famous creation is the “Companion”, a monochrome skeleton character reminiscent of the golden age of animation in terms of visual design.
The Companion is a fusion of various cartoon icons from the 1920s and 1930s. His gloves, shorts and shoes are reminiscent of those worn by Mickey Mouse, he has a head shape similar to that of Felix the cat, and he wears more that a passage resembles the ghouls of the Silly symphonies short “The Skeleton Dance” (which is a deep reference for only the biggest Disney aficionados).
What is the KAWS X North Face collection?
Having debuted in 1999, The Companion eventually became a pop culture phenomenon that spread outside of the art world and into a variety of different mediums. This is a collectible vinyl, video game costume, and cereal mascot to name a few.
Now, the friendly looking skeleton will make its mark in the outdoor recreation industry, thanks to a partnership with TNF. This is part of a larger collaboration, as The North Face has sponsored KAWS ‘ongoing “Holiday” installation, which itself is an ambitious project that sees the Companion character appear in unlikely places around the world (like in a snow sculpture atop Changbai Mountain in China).
The KAWS X North Face collection was officially revealed via a series of posts on Donnelly’s Instagram feed. It includes a series of jackets, hoodies, fleeces, hats, t-shirts and bags. All respective items feature multi-colored designs and the iconic “XX” motif that recalls the unusual eyes of the companion.
Where to buy The North Face x KAWS collection
The KAWS X North Face collection will be released on Styles and will be available online and in retail stores on Thursday, February 17. You will be able to order individual items from the TNF website on that date.
Early access to inventory will go to premium customers of the clothing manufacturer. If you want to take advantage of it, you will need to sign up for the XPLR Pass program, which is free. By becoming a member of this loyalty program, you will also get a discount on purchases over $ 100. So you might also be able to get the designer from KAW a little cheaper.
It has been confirmed that the collection will also be available at select mainstream retailers closer to February 17th.