Young people grapple with the ethics of being ‘on trend’ – here’s what companies are doing about it

In Lizzie McGuire Movie, the titular protagonist asked her self-proclaimed “best friend” to reassure herself that she looked good in her high school graduation outfit.

Although it seemed to Gordo that Lizzie was wearing the same royal blue dress as everyone else, another character – the notorious popular girl – called the “powder blue, puffed-up, peasant-but-it kind of dress. -might-just-be-a-baggy-disaster-of-questionable-fiber-content “below.

Lizzie had committed a great fashion crime by once again wearing an outfit she had worn to the spring ball. She was a “dress rehearsal”.

Although Lizzie McGuire Movie released in 2003, seven years before Instagram, this piercing insult predicted a problem many influencers would encounter when curating their feeds. You rarely see them wearing the same outfit more than once.

“[Young people] don’t just think of the days when they wear the clothes – they think of the Instagram photo and the time that will last forever, ”said a source involved in venture capital. Guardian. “[They want] the photo in this dress that will stay on her Instagram and will stay in her feed forever. People are investing in it.

For those interested in fashion, the speed of the trend cycle in 2022 is changing so quickly that what was popular in September will only hold up in February. The dress that everyone was supposed to have six months ago isn’t cool anymore. It’s not only less trendy, it’s obviously outdated. Don’t even think about repeating this outfit.

The thrift store is not the only way to shop in a sustainable way

Wearing a new trendy outfit every day is expensive, unnecessary and creatively stimulating. Fast fashion brands that offer inexpensive clothing that embraces fast cycling trends have long been seen as unethical and unsustainable.

The thrift store has long been considered a solution to fast fashion. It’s cheap and eliminates waste, but resources are still so limited that dealers often grab the hottest pieces from thrift stores and resell them online for a hefty markup. Plus size clothes can be hard to find when they’re on trend; the right size savers jump at the chance to buy “oversized” things.

A solution that allows buyers to save money, reduce waste, access expanded sizes, follow trends, and avoid the hassle of saving has caught the attention of consumers: the clothing rental.

Clothing rental companies like Rent the Runway and Nuuly have been around for years, but they are coming back from the decline they experienced when the COVID-19 pandemic first hit in 2020. As shoppers anticipate the possibility of dressing for work and other outings, trend experts predict that dressing is going to have its rebirth moment.

Clothing rentals are an easy way to stay on trend

Wardrobe, a new peer-to-peer fashion rental marketplace, combines the appeal of existing clothing rental companies with the appeal of peer-to-peer savings apps like Depop, but makes things a lot easier for potential sellers. They take care of everything from storage and dry cleaning to taking pictures of the rentable items.

The company is also one step ahead of the trends as it gives consumers the opportunity to source the freshest items possible from the trendsetters on their own. Celebrities like Antoni Porowski, Olivia Culpo, Mickey Guyton, and hundreds of other fashion designers and influencers all have storefronts (or “closets”) on Wardrobe, and the proceeds usually go to charity.

Wardrobe Marketing Director Nina Rowan told In The Know that the pivot of letting influencers share their clothes directly with fans makes perfect sense.

“In addition to the earning potential that they have, they also have the potential to engage their fans in new and unique ways. You can’t do that elsewhere,” she said.

The average cost of a four-day rental on the site is $ 33.10, which isn’t bad for a celebrity-like look.

Adarsh ​​Alphons founded Wardrobe after realizing how many clothes he owned and never wore. He told TechCrunch that an average woman has 57 items of clothing in her closet that she doesn’t even wear once a year. Why not make money with these items?

Of course, it would be difficult to build a full wardrobe from clothes that are rented for three to seven days, but these companies give shoppers the ability to try on pieces from luxury brands without committing massive amounts of money. That way, they can invest in basics that they’ll wear all the time, like a good black T-shirt and trusted jeans.

For those who dread the possibility of repeating their outfit, renting offers a lasting solution.

In The Know cover star Storm Reid reflects on being a ‘student of life’

If you liked this story, find out more about how to follow trends ethically.

The post Why Clothing Rental Could Become the Next Biggest New Fashion News appeared first on In The Know.

More from In The Know:

These fall economics trends are exploding on social media

Thrifter turns a $ 5 wrap skirt into 3 outfits without sewing anything

What is the forward base? Trendy, funky pieces are now commonplace in fashion

Young agents of change are making sustainable fashion more trendy and more accessible than ever

About Adam Motte

Check Also

The SELF Outdoor Awards 2022

Getting out is good for you: Whether you’re doing a #HotGirlWalk in your neighborhood, hiking …